One of the most pressing issues in the fresh fruit and vegetable supply chain industry is the lack of a common language. Each customer provides a comprehensive list of instructions for anything from color, shape and size to Brix levels and defect tolerances. This PDF can be twenty pages long, and an average marketing company or wholesaler’s customer list could include anywhere from 50-100 customers. One customer’s A-standard is another customer’s C-standard. When we built the Clarifruit platform, we kept all of this in mind and created a smart solution that allows businesses to sidestep the complexity of multiple languages. Here’s how it works.