When we started Clarifruit, we were leading the way with a brand-new vision for digitizing and automating the quality control process for fresh fruits and vegetables. We could see the potential for our technology – the first of its kind. Over the past few years, the market has shifted. The benefits are now being realized by many customers across the US, Europe, LatAm and Asia, and we no longer need to introduce prospects to the potential of Clarifruit. We can show customers by the numbers what they often know already – that automating their QC process has a measurable impact on their bottom line.
Like death and taxes in life, if there’s one thing that’s inevitable in the world of fresh fruits and vegetables, it’s defects! You can’t always avoid them. But as a supply chain stakeholder, whether you are an exporter, importer or a retailer, you can better manage the actions you take when you see fruit and vegetable defects by adding more insight into the kinds of defects that develop, and utilizing a consistent view of what makes your customers satisfied.