Creating a Consistent Language for Fresh Produce Quality Control Is a Win for Buyers and Sellers

When it comes to the fresh fruits and vegetables value chain, stakeholders will regularly find themselves standing on opposite sides of the table. After all, buyers gotta buy and sellers gotta sell! These goals should be complementary, and yet there’s a lot of friction between the two parties. What’s causing all the conflict? A seemingly simple language barrier, and it’s all centered around quality control.